Typography: The Foundation of Design

Type Creates Hierarchy

Before anyone reads a single word, they scan. They look for visual cues to navigate. Headings, subheadings, body text—each should have a distinct visual weight that signals its importance.

Typeface Selection

Your typeface is like a voice. Some are loud and energetic. Others are quiet and elegant. Choose based on the message you're sending, not just what looks cool.

Serif vs. Sans-Serif: Both can work beautifully. The choice depends on context and personality. Serifs feel traditional; sans-serifs feel modern. But a well-chosen serif can feel contemporary, and a sans-serif can feel timeless.

Pairing Fonts

When pairing fonts, contrast is your friend. A geometric sans-serif heading pairs well with a humanist serif body. A bold display font needs a quiet companion.

Scale and Spacing

Use a type scale—a set of proportional sizes that creates harmony. Space between lines, words, and paragraphs should be generous enough for reading comfort.